Following increasing reports on the rise of male grooming across the globe, a new report has highlighted a 66% increase in men in the UK seeking beauty treatments over the past 12 months — with haircuts, hair removal and tanning among the most popular.
Just last month the “brozilian” phenomenon was making the headlines, with reports of a rise in US men opting for a Brazilian waxes, while figures released earlier this year by L’Oreal China showed men’s products were among the fastest-growing categories for the brand.
A similar picture is seen in countries including India, where the recent report “India Male Cosmetics Market – Consumer Insight 2012″ predicted the Indian male cosmetics market will reach $ 600 million by 2016.
Over in the UK, the survey, commissioned by UK & Ireland firm Salon Services revealed that men are now almost on a par with women when it comes to the amount they spend on beauty treatments.
“Our customers are telling us that they are seeing a huge and increasing demand from men asking for beauty treatments,” Richard Hull, managing director of Salon Services UK & Ireland told The Daily Mail.
While haircuts remain the most requested treatments, 30 percent want hair removal, 17 percent want to achieve a fake tan and 18 percent of men are looking for nail care.
The rise in male manicures comes after celebrities including Seal, Dean McDermott and Johnny Depp have been seen sporting nail varnish. Just last year US company EVOLUTIONMAN tapped into the trend with the launch of a series of nail paints and varnishes just for men.